Apulia, or Puglia, is the heel of Italy’s boot—a region where ancient traditions meet sun-drenched landscapes and coastal beauty. To understand Apulia is to embrace its contrasts: the dry, golden plains of the interior against the turquoise waters of the Adriatic and Ionian Seas; the simple life of olive farmers alongside ornate baroque cities.

This region has been shaped by centuries of history, from Greek and Roman settlers to Byzantine, Norman, and Spanish influences. You can feel it in the layered architecture, the fortified farmhouses (masserie), and the timeless rhythm of its villages.

Puglia is not about grand monuments—it’s about authenticity. Stroll through the fairy-tale town of Alberobello, with its cone-roofed trulli houses, or explore the elegant streets of Lecce, known as the "Florence of the South." Discover whitewashed seaside towns like Ostuni and Polignano a Mare, where life moves slowly and meals are a celebration of land and sea.

To truly understand Apulia, you must taste its olive oil, baked in the sun and pressed with care; listen to its traditional music, like the lively pizzica; and connect with the warmth of its people, who live with a deep respect for nature, family, and history.